You can also filter sound effects by category and duration (length in seconds). To find a certain sound effect, enter a track title or keyword in the search bar. In the Sound effects tab, use the filters and search bar to find sound effects for your videos. New releases are added to the Audio Library twice a month. To see a list of your favourite tracks, click the Starred tab. Save your favourite tracks by clicking the star icon next to the track title. You can sort your search results by track title, artist name, duration or date by clicking their column names. Refine your search results by clicking the filter next to the artist, genre or mood of individual tracks. You can also use filters to find music by the track title, genre, mood, artist name, attribution and duration (length in seconds). To find a certain track, enter a track title, artist or keyword in the search bar. In the Free music tab, use the filters and search bar to find tracks for your videos. You can also access the Audio Library directly at /audiolibrary Search the Audio Library Find music From the left-hand menu, select Audio Library.The Audio Library is found exclusively in YouTube Studio. Learn more about the asset library, video creation and voice-over in the Google Ads Help Center.Music and sound effects from the YouTube Audio Library are copyright-safe. With easier video ad creation and voice-over in Google Ads, we’d like to help you fully unlock the benefits of video advertising. We hope the asset library fosters more collaboration and smooth campaign deployment for your teams, freeing up time for you to develop creative ideas. That’s why we’re so focused on helping you create and curate great assets for all of your Google Ads campaigns. In studies, creative is often the most significant driver of advertising return on investment. We plan to add more ad voices and languages in the future. We also offer general text-to-speech voices in the following languages: Filipino, French, Hindi, Indonesian, Korean, Malaysian, Mandarin, Spanish and Swedish. We currently offer 7 voices in English (US) that are specifically created with advertising in mind. Simply type in your script, select your preferred voice and with one click we’ll overlay your voice-over onto your video. This feature is accessible directly from the asset library. That’s why we’ve launched an easy way to generate a voice-over for YouTube videos, powered by Google’s industry-leading text-to-speech technology. The ABCD guidelines for effective video ads consistently show that videos with voice-over drive better performance. Audio is a critical factor in driving creative effectiveness on YouTube. 1Īnother aspect of video creation we’d like to simplify is adding voice-over to videos. Compared to previous video ads, conversion rates doubled and the cost per acquisition was cut almost in half. With the help of templates, Invertironline reduced the time to produce video ads from two days to just 15 minutes. “We always thought about YouTube, but we didn’t want to enter in the design loop until video creation in Google Ads appeared,” says Ariel Peralta, acquisition marketing lead of the financial technology company. Invertironline is an Argentinian fintech company that turned to video creation in Google Ads for its efficiency and flexibility. With templates guiding you, the complexity of creating a video disappears and you can spend more time developing your messaging, audience insights or campaign strategy. They are designed to help your ad stand out and drive results. The templates are made for YouTube, meaning they have optimal pacing, brand and product placements and prominent calls to action. Finally, use the video in any campaign that includes video, like a Video action campaign or a Performance Max campaign. Then, pick a music track from our audio library. Start by selecting a template from our catalog and populating it with your brand colors, logo, images and text. With video ad creation now available in Google Ads, anyone can create a high-quality video ad in a matter of minutes. Yet, many businesses struggle to unlock the full potential of video advertising because the creation process can often be lengthy, resource-intensive and complex. Video has a unique ability to captivate and influence people, especially on YouTube where billions of people come to watch content they love. An easy, fast way to create video ads that work on YouTube
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